Social Media Made Easy

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Published on Monday, 12 March 2012 11:47

Social Media is a Pain

Let's face it, trying to do Social Media Marketing is a lot of work. You need accounts on Facebook, Twitter and Linked In, plus a blog on your website. Then you have to keep generating new content for all of these places. Frankly, very few small business owners have the time to keep up with it. Heck, i've seen major corporations that couldn't manage to get it done. But there is a simpler way. In this post I'll show you the secret of using Twitter as a "feed" to you other social media destinations.

Twitter is the Answer

Now let me say something right up front. I despise Twitter. The idea of "following" the random thoughts and events of someone else's life, particularly someone I don't know personally, seems to me like turning life into a spectator sport. I have lots of better things to do.

Having said that, it turns out that Twitter, almost accidentally, has become a free and easy way to regularly feed new content to your website, Facebook and other social media sites. Here is how it works.

Twitter Feed Integration

Use Twitter as a feed engine to push small snippets of content to other destinations. It's just that simple. Let me show you how it works.

• Obviously, to get started you need a Twitter account. If you don't already have one, set it up now. It's free and easy.
  
  
• Now add a Twitter module to the appropriate page (usually the Home page) of your website. Modules that take whatever you Tweet and show it on the webpage are easy to find, usually for free. For an example of what this looks like visit http://cuephoria.com/ (one of my clients) and look in the lower-right corner of the Home page. The owner of Cue-Phoria finds it relatively easy to post at least one Tweet a day, keeping the content of his Home page fresh and the search engines happy.
  
  
• On your Facebook account (again, if you don't have one, get one now), add the widget to post Tweets on your Facebook wall. Now the same content is updating two separate locations.
  
  
• On Linked In and any other social media sites to which you belong, also add the Twitter feed. (If they don't support it, you have to ask if they are really worth belonging to.)

You can now add fresh content, in small, easy to create Tweets, to your website and all of your social media sites at the same time. Add a Twitter app to your smart phone and you can do it at any time and from any place (but please not while you're driving). 

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