- Published on Tuesday, 03 April 2012 16:35
QR for SMB
We've all seen QR (stands for Quick Response) codes. They are those funny looking square patterns that seem the be popping up everywhere. You see tham on advertisements, on product packages, even on store displays. But QR codes are not just for large corporations. You can put them to work for your small business as well.
What is QR?
QR codes, put simply, are a way to print digital information that can be read by almost any smart-phone with a camera (virtually all of them). They have a lot in common with the bar codes we see on almost every product, but they can sore much more complex information. What do they mean? Whatever you want them to. Most QR codes are web addresses (URLs), but they can also store:
- Contact information
- Email addresses
- Locations (geocodes)
- Phone numbers
- Calendar events
Let's look at some ways you can put them to use.
The most obvious use is to put your contact information on your business card in a machine-readable format. Now customers with smart-phones can just scan your information into their contacts database. Most business people put the QR code on the back side of their business card.
You can also put a QR code that leads to your website on flyers and brochures. Add an email registration at your website and you have a great low-cost way to stay in touch with customers and prospects.
But let's be more creative. How about creating a QR code for a real estate "for Sale" sign that leads directly to the listing for that property. Potential buyers don't even have to get out of the car, just point their phone camera at the sign. Or put a QR code on your next event poster that adds the event to the smart-phones calendar automatically nd watch your attendance go up.
Okay, I'm Sold. How Do I Get One?
One of the neatest things about QR codes is that you can create them for free. Check here for a list of sites that you can use to create your own QR codes.
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The Giant Killer is dedicated to showing how old ideas combined with new technology can "level the playing field" for small businesses against their larger competitors, both locally and online.
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The (Revised) Mantra of Retail
- Find it!
Potential customers have to locate your business.
- Want it!
Then they have to like your business and products enough to want to them.
- Buy it!
Finally, they have to be able to purchase what you have to sell.
This process is the same for every retail business, no matter what industry or location, online or local. This is the mantra of retail.